Rite Aid Drug Quiz Show

     The Drug Quiz Show was originally conceived by an insightful eighth grader, in part in response to a confidential substance use survey completed by 7th-12th graders in the Jamesville-DeWitt School District (DeWitt, NY) in 1984. The survey results, which paralleled national facts and figures, illustrated that drug abuse was as much a local issue as it was a national problem. As a result, parents, teachers, administrators, and students from the area formed a group to fight back.

     Based on the latest research on what “works” in drug abuse prevention/education, the first Drug Quiz Show was held in October, 1985. With help from teachers, Jamesville-DeWitt 5th-8th graders studied information about drugs including tobacco, alcohol, and marijuana. Teamed in groups of four, they then competed against each other in an exciting game show format.

     By 1989, the Drug Quiz Show had grown to include nearly 5,000 youngsters, representing 21 school districts in five counties. In 1990, Fay’s Drug Stores became the title sponsor of the event. Under its leadership, the program grew to encompass nearly 30,000 students in 189 schools covering 31 regions throughout New York State. In 1997, the program became known as the Eckerd Drug Quiz Show, with Eckerd Pharmacy as its corporate sponsor. In 2007, Rite Aid Pharmacy purchased the Eckerd chain and was pleased to continue sponsorship of the program.

     Students who participate in the Rite Aid Drug Quiz Show are from varied backgrounds. They attend public, private, or parochial schools and live in rural, urban, or suburban areas. Most are active, inquisitive middle school students. A few may have experimented with substances, and others may be physically challenged or have learning disabilities. Hundreds of volunteers contribute by assisting in the preparations for the Drug Quiz Show, and countless others have an opportunity to learn the information as the program continuously garners impressive radio, TV, and print media coverage; the championship rounds being telecast in their entirety.

     The Rite Aid Drug Quiz Show has received numerous awards and honors, including the U.S. Department of Health and Human Services’ Secretary’s Award for Excellence in Community Health Promotions. The Drug Quiz Show also won the New York State Health Education Week Competition and received statewide recognition for its extensive volunteer commitment as part of the New York State Eleanor Roosevelt Community Service Awards program.